The six-day event at HYBE’s headquarters will feature recreated sets, a listening zone and exclusive merchandise.
TWS is inviting fans to step into the world of its upcoming single album TO US.
Pledis Entertainment announced on October 22 that the group’s release-themed pop-up will run from November 2 to 7 on the first floor of HYBE’s headquarters in Yongsan, Seoul.
Opening on the album’s release date, the event will translate its message of honest self-reflection and moving forward into a space fans can explore.
Promotional artwork for TWS’s second single album TO US. A release-themed pop-up will run at HYBE’s Seoul headquarters from November 2 to 7. Image courtesy of Pledis Entertainment.Music-video scenes become real sets
The pop-up’s media and merchandise zones will feature sets recreating scenes from the title track’s music video.
A large media wall will screen the trailer and music video, while a listening zone will let visitors hear music from the release alongside the members’ voices.
The different areas are designed to draw fans into the story behind TO US, extending its setting beyond the screen.
Merchandise takes the concept into everyday life
The merchandise lineup includes photocard pouches, earphone accessories and a B-FILE photo set.
Clothing created in collaboration with a fashion brand will also be available, including zip-up hoodies, long-sleeved T-shirts and beanies.
Together, the items carry the release’s visual identity into accessories and clothes fans can use beyond their visit.
‘TO US’ introduces a more candid TWS
The album title plays on the pronunciation of TWS’s name while suggesting a message addressed to “us.”
Shinyu, Dohoon, Youngjae, Hanjin, Jihoon and Kyungmin will share a story that includes hesitation and trial and error, presenting uncertainty as part of growing up.
Rather than focusing only on confident moments, the release aims to offer encouragement through experiences listeners of a similar age may recognize.
The track list arrives October 23, followed by a highlight medley on October 26 and official teasers on October 28 and 30.
TO US and its title-track music video will be released on November 2 at 6 p.m. KST.
Step Inside TWS’s ‘TO US’ World at a New Seoul Pop-Up / News1A tour finale before the comeback
Before the release, TWS will conclude its first Asia tour, 24/7:FOR, at Kaohsiung Arena on October 24.
According to Pledis’s announcement, the tour spans 15 performances across eight cities, bringing the group together with its fandom, 42, before the next chapter begins.
Editor’s Note
Pledis’s official profile explains that TWS stands for “TWENTY FOUR SEVEN WITH US,” expressing the idea of being together in every moment. TO US builds on that existing identity through a title that echoes the group’s name and emphasizes a shared experience between the members and their listeners.
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