Simone Ashley In A Burberry Check Bikini Is The Only Summer Moodboard You Need

Photo: Supplied

While we aren’t ever needfully excited for summertime present successful nan UAE and GCC, fixed nan sweltering heat, nan impending European summertime is simply a full different story.

And while nan GRAZIA squad weren’t needfully reasoning astir summertime today, Burberry past dropped its High Summer 2026 campaign, and now it’s each we tin deliberation about.

Shot astatine a sun-drenched lido (an open-air swimming pool) by photographer Ryan McGinley, nan movie and images seizure that perfect, fleeting emotion of a agelong British summertime afternoon.

Leading nan run is Simone Ashley, starring alongside Tom Blyth and models Alva Claire, Babacar N’Doye and Sacha Quenby.

The Bridgerton prima takes centre stage, draped successful Burberry’s iconic cheque bikini that is giving our eventual summertime moodboard.

The postulation itself is conscionable arsenic dreamy. Cotton voile separates, ruffled cover-up dresses, deckchair-stripe weaves and nan astir covetable Margate raffia container we’ve ever seen. In emblematic British and European summertime fashion, lightweight hooded jackets are a portion of nan postulation for cooler evenings.

Photo: Supplied

Regardless, it’s poolside dressing done pinch that peculiar Burberry precision that makes everything consciousness effortless without ever really being effortless.

As Burberry’s Chief Creative Officer, Daniel Lee describes, he wanted to seizure “a lukewarm summer’s time spent successful and astir nan h2o pinch friends” – and he has perfectly done that.

Now, if personification could conscionable fast-forward to July successful London, that would beryllium great.