Magrabi’s Campaign Is The Most Cinematic Thing You’ll Watch This Season

Photo: Supplied

MAGRABi is reimagining seasonal storytelling this Eid.

With a caller Saudi-filmed run entitled See Through Our Eyes, nan accepted marque movie is transformed into an interactive, choose-your-own-adventure integer experience.

Rooted successful nan tone of nan play successful Saudi Arabia, nan conception invites audiences to research Eid done 4 chopped taste voices, pinch each reflecting a different hit of modern Saudi life while highlighting really position shapes everything we see.

Opening nan communicative is character and media characteristic Aseel Omran, whose Eid unfolds pinch cinematic strength – from late-night gatherings, connection entrances and a consciousness of juncture that mirrors her on-screen world.

Meanwhile, Saudi nationalist squad and Al Hilal skipper Salem Al Dawsari bring a contrasting energy, wherever nan Eid holidays are defined by discipline, activity and floodlit training sessions that speak to community, patience and performance.

For Saudi character Sumaya Rida, nan play is quieter and much reflective, recovered successful nan region betwixt celebrations, nan sound of java cups, and nan textures of nan metropolis aft dark.

And finally, filmmaker and Telfaz11 imaginative head Ali Kalthami captures Eid successful motion, moving betwixt Riyadh’s studios, markets and late-night gatherings to archive a caller era of Saudi storytelling.

Shot crossed Souk Al Zal, Wadi Hanifa and nan King Abdullah Financial District skyline, nan run is anchored successful existent locations that crushed each travel successful spot and taste identity.

At its halfway is simply a powerful idea: Eid is knowledgeable collectively yet seen individually.

Through MAGRABi’s eyewear, imagination becomes some literal and symbollic – a reflection of individual style, self-expression and nan galore ways nan play is lived crossed nan Kingdom today.

Blending fashion, film, exertion and location culture, See Through Our Eyes positions MAGRABi astatine nan intersection of invention and heritage, while celebrating nan evolving look of Eid successful Saudi Arabia.

Shop nan afloat postulation here.