Lee Junho Opens Third Official Fan Club Membership With Lunch Club Theme

The singer and actor turns an everyday meal into a warm new concept as he expands fan communication under O3 Collective.

Lee Junho is inviting fans to spend lunchtime with him, at least in concept, as he begins recruitment for the third generation of his official fan club.

Registration for Junho’s LUNCH CLUB opened through Weverse on August 26 at 2 p.m. KST and will remain available until September 9 at 11:59 p.m. The global membership and its accompanying kit are available through Weverse Shop.

Rather than presenting the new membership through a formal or glamorous concept, Lee has built it around the familiar experience of sharing lunch. The idea is intended to create the feeling that he and his fans are gathering around the same table, exchanging stories and making ordinary moments more memorable.

That sense of closeness is reflected in the promotional photographs. In one set, Lee wears a sporty rugby shirt and adopts a relaxed, youthful image. Another shows him in a warm-toned knit while preparing coffee, giving the campaign the atmosphere of a comfortable café meeting.

Lee Junho Invites Fans Into His New Lunch Club Era / O3Collective

Why Lunch Works as a Fan Club Concept

Lunch is a simple choice, but that is what makes the concept effective.

Fan campaigns often rely on fantasy, elaborate costumes or dramatic visual narratives. Junho’s LUNCH CLUB instead uses an experience that can be immediately understood across cultures. Sharing a meal suggests conversation, comfort and time deliberately set aside for another person.

For an artist with fans spread across multiple countries, the theme also avoids depending heavily on Korean wordplay or a complicated fictional universe. Whether someone is joining from Seoul, Tokyo or another part of the world, the invitation remains clear: take a seat and spend time with Lee Junho.

The campaign does not mean members will literally have lunch with the star. It establishes the visual and emotional theme for the new membership period, through which official content, membership benefits and future fan activities may be introduced.

Part of Lee Junho’s New Independent Chapter

The third membership arrives approximately one year after Lee established O3 Collective for his individual career.

Founded in August 2025, the company described its name through three ideas: the artist’s identity, original content and an orbit of management supporting his work. The launch allowed Lee to take greater control over how his music, acting and fan communication are developed.

Junho’s LUNCH CLUB reflects that approach. It is not simply a membership renewal with a new set of photographs. Its coordinated name, styling and everyday narrative show how Lee’s team is creating a recognizable identity around his solo activities.

Lee originally debuted as a member of 2PM in 2008 before building a parallel career as an actor. Roles in Good Manager, The Red Sleeve and King the Land helped him move beyond the conventional “idol actor” label and establish himself as a leading television performer.

The new fan club campaign brings those audiences together. Longtime music fans, drama viewers and newer international followers can all join through the same global platform.

Lee Junho Invites Fans Into His New Lunch Club Era / O3Collective

A Busy Schedule Beyond the Fan Club

The recruitment period comes shortly before Lee returns to Netflix through the second season of Kian’s Bizarre B&B, scheduled for release on September 22.

The reality series follows Kian84 as he operates an unconventional guesthouse built from his imagination. Lee joins former volleyball star Kim Yeon-koung and LE SSERAFIM’s Kazuha as new staff members for the second season, set against the winter landscape of Daegwallyeong.

The program gives viewers a different version of Lee from the polished characters associated with his dramas. As a guesthouse employee, he will have to respond to Kian84’s unpredictable ideas, interact with visitors and handle the practical demands of running the property.

Lee is also working on the drama Viking, in which he plays Han Ji-yeol, a third-generation chaebol heir and risk-analysis specialist drawn into a family succession conflict.

Reports have additionally linked him to the fantasy romance Embassy for Foreign Monsters in Korea. However, O3 Collective stated in June that Lee had received an offer and was reviewing it positively. His participation should therefore not be described as confirmed until a further announcement is made.

An Invitation to Stay Connected

With a reality show, drama production and other acting possibilities ahead, Junho’s LUNCH CLUB creates a central place for fans to follow Lee through the next stage of his career.

The concept also communicates something more personal. After years of performing in arenas and leading major dramas, Lee is framing his new fan era around a table, a cup of coffee and the question, “Would you like to have lunch together?”

For fans, it is a deliberately ordinary invitation from an artist whose career has become anything but ordinary.