Kasing Lung Named As Executive Producer For Pop Mart’s Labubu Film

Hong Kong–born creator Kasing Lung, nan creator down Pop Mart’s beloved Labubu character, has been named executive shaper for nan upcoming Labubu characteristic movie from Sony Pictures Entertainment and Pop Mart. The live-action and CG hybrid movie will beryllium directed by Paddington filmmaker Paul King and co-written pinch Dear Evan Hansen playwright Steven Levenson.

The project, still described arsenic being successful “early development,” was announced successful Paris astatine nan 10th day extremity of The Monsters world accumulation tour. “The whimsical world to nan large screen,” is really nan merchandise describes nan film’s vision, which will accommodate Lung’s The Monsters beingness first introduced successful his 2015 image book bid The Monsters Trilogy.

Lung will service arsenic executive shaper alongside nan producing squad of King, Michael Schaefer, and Wenxin She, pinch Brittany Morrissey overseeing for Sony Pictures. For Lung, who was raised successful nan Netherlands aft being calved successful Hong Kong, nan move to movie underscores nan world scope his creation has achieved nether Pop Mart’s stewardship.

Read more: Labubu Film In The Works With ‘Paddington’ And ‘Wonka’ Filmmaker Paul King Set To Direct

“Labubu represents Pop Mart’s unsocial blend of art, collectibles and storytelling,” nan institution noted, adding that its “breakout occurrence is simply a testament to Pop Mart’s consistent, sustained and strategical IP curation and development.”

The business pinch Sony is being positioned arsenic “a important milestone successful bringing nan beloved The Monsters IP from nan world of collectibles to nan large screen, promising a unsocial cinematic acquisition pinch imaginative storytelling, creator imagination and enduring world appeal.”

Image credit: Pop Mart

King, whose past characteristic Wonka (2024) grossed much than $635 cardinal globally, is besides processing Disney’s upcoming Prince Charming movie pinch Chris Hemsworth. Co-writer Levenson’s caller surface credits see Tick, Tick… Boom! and Marc Webb’s forthcoming Snow White adjustment for Disney.

Pop Mart’s movie ambitions travel arsenic nan institution seeks to fortify its imaginative level amid slowing artifact income and shifting investor sentiment. The Labubu arena became 1 of 2025’s biggest crossover hits, embraced by K-pop idols, Hollywood stars, and world collectors.

Read more: From ‘Ne Zha 2’ to Labubus – Why “Becoming Chinese” is Trending On Social Media

The runaway fame of nan wide-eyed animal helped Pop Mart’s Hong Kong-listed shares soar to grounds highs past August, seen arsenic a uncommon illustration of Chinese soft powerfulness uncovering Western wide appeal. But pursuing concerns that rising accumulation mightiness erode nan brand’s exclusivity, shares person since dropped complete 30%.

To prolong its momentum, Pop Mart has turned to expanding its characteristic lineup—including caller stars for illustration Twinkle Twinkle and Skullpanda—and diversifying into manner unit and intermezo ventures.
By bringing Lung’s whimsical world to cinemas, Pop Mart hopes to re-enchant world audiences—and beryllium that its collectible beingness still has caller stories to tell.