G-dragon Appointed Unesco Ambassador For World Heritage Peace

K-pop legend and cultural icon G-Dragon is expanding his global influence into the world of historical preservation and world peace. On July 3, 2026, South Korea’s National Heritage Administration officially announced that G-Dragon (Kwon Ji-yong, 38) has been appointed as the promotional ambassador for the upcoming 48th Session of the UNESCO World Heritage Committee.

The high-profile international event will be held in Busan, South Korea, starting on July 19, 2026. This marks a historic milestone, as it is the very first time South Korea is hosting the prestigious global committee.

G-Dragon to Lead UNESCO’s First ‘Heritage in Peace’ Campaign in Busan / News1

Artistry and Philanthropy Meet Global Peace

The National Heritage Administration explained that G-Dragon’s massive global star power and his deep dedication to public service made him the perfect fit for the role:

“G-Dragon is an artist who wields incredible influence across global music, fashion, and art. Furthermore, by donating his music copyrights in 2024, he founded the JUSPEACE Foundation, serving as its honorary chairman to solve social issues and spread public culture through art. His values perfectly align with this event.”

G-Dragon to Lead UNESCO’s First ‘Heritage in Peace’ Campaign in Busan / News1

Through a representative, G-Dragon shared his excitement about the historic appointment:

“I find it incredibly meaningful to serve as the ambassador for the UNESCO World Heritage Committee’s first-ever meeting in South Korea. World Heritage sites are shared assets that all of humanity must protect together. Through this role, I want to deliver a message of peace that people around the world can truly connect with.”

The government noted that the JUSPEACE Foundation’s core philosophy “Small actions change the world and create peace” perfectly matches UNESCO’s founding mission of international cooperation for peace.