Dongbaek Store To Rebrand And Renovate, Public Contest Launched For New Name

Dongbaek Store, a unit outlet that promotes products from mini and medium-sized enterprises successful Busan, is preparing for a awesome rebranding that will see a caller sanction and shop renovation.

According to nan Busan Economic Promotion Agency, a nationalist title to prime a caller sanction for Dongbaek Sanghoe is unfastened until nan 25th.

Ten campaigner names will beryllium chosen from nan submissions, and nan last sanction will beryllium decided aft an information by experts.

Each of nan 10 finalists will person Dongbaek Sanghoe gift certificates worthy 50,000 won, while nan proposer of nan winning sanction will person gift certificates worthy 100,000 won on pinch an further prize.

Following nan sanction selection, nan agency plans to create a caller logo and promotional slogans. The updated marque personality is scheduled to beryllium officially introduced successful nan 2nd half of this year.

A renewal of nan shop will besides return spot arsenic portion of nan rebranding effort. The agency plans to remodel nan Dongbaek Store located connected nan 2nd basement level of Shinsegae Department Store Centum City successful July.

Dongbaek Store primitively opened astatine nan Eurasia Platform adjacent Busan Station earlier relocating to Shinsegae Centum City successful 2023.

The shop recorded income of 468 cardinal won past year, marking a 223% summation compared pinch nan erstwhile year.