2 months ago
The Busan One Asia Festival (BOF), hosted by Busan Metropolitan City and jointly organized by nan Busan Tourism Organization and SM C&C, is moving to broaden overseas attendance done a strategical business pinch a world recreation platform.
The organizations signed an statement pinch Nol Universe to support nan 2026 festival’s promotion, summons sales, and visitant recruitment.
Under nan agreement, nan Busan Tourism Organization will lead world trading and visitant attraction strategies.
The extremity is to link show attendance pinch broader tourism activity, encouraging visitors to widen their enactment done linked accommodation, transportation, and recreation experiences crossed nan city.
Nol Universe will grip charismatic summons distribution done its level and create recreation packages for overseas visitors, including products tied to nan Visit Busan Pass.
SM C&C will oversee programme readying and operations, focusing connected contented aimed astatine world audiences.
Now successful its 10th twelvemonth since launching successful 2016, BOF continues to position itself arsenic a awesome K civilization event.
The 2026 version originates pinch a picnic themed Park Concert connected June 20 astatine Hwamyeong Ecological Park, followed by nan BIG Concert connected June 27 and 28 astatine Busan Asiad Main Stadium.
Haps Staff
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