Heart on Wheels: Bringing Convenience and Connection to Rural South Korea
Heart on Wheels is a heartwarming observational variety show that captures the essence of community and care in South Korea’s rural villages. Airing on KBS every Friday at 9:50 PM KST and available for streaming on OnDemandKorea, this unique program follows a mobile convenience store delivering essential daily necessities to remote areas, where access to shops is limited. With a stellar cast and a mission to bridge gaps, it’s a must-watch for fans of meaningful reality TV.
What is Heart on Wheels About?
The show centers on a 3.5-ton truck transformed into a mobile convenience store, packed with daily essentials like food, household goods, and toiletries. The cast—including Lee Min-jung, Boom, Ahn Jae-hyun, Kim Jung-hyun, and Kim Jae-won—travels to rural villages like Hyojado and Pyeongchang in Gangwon-do, serving residents, especially the elderly, who face challenges accessing basic supplies. Beyond delivering goods, the team spends the night in these communities, sharing stories and forming heartfelt connections with locals.
The program shines a spotlight on food deserts—areas with limited access to fresh and affordable food—while showcasing the warmth and resilience of rural communities. Each episode blends humor, empathy, and insight, making it both entertaining and thought-provoking.

The mobile convenience store brings essentials to remote villages in Heart on Wheels.
Why Watch Heart on Wheels?
- Heartfelt Storytelling: The show captures authentic moments of connection between the cast and villagers, highlighting the struggles and joys of rural life.
- Star-Studded Cast: With personalities like Lee Min-jung and Ahn Jae-hyun, the show offers a mix of charm, humor, and sincerity.
- Social Impact: Heart on Wheels raises awareness about rural challenges, encouraging viewers to think about community support and accessibility.
- Unique Concept: The mobile store concept is fresh and engaging, blending adventure with a feel-good mission.
Where to Watch Heart on Wheels
You can stream Heart on Wheels on OnDemandKorea, which offers episodes with English subtitles for international viewers. The show is perfect for those who enjoy variety programs like Youn’s Kitchen or House on Wheels. New episodes air weekly, and OnDemandKorea provides easy access to catch up on past episodes.
Watch a Highlight from Heart on Wheels
Check out this clip to get a glimpse of the heartwarming moments and fun interactions in Heart on Wheels:
Why Heart on Wheels Stands Out
Unlike typical variety shows, Heart on Wheels combines entertainment with a meaningful purpose. It addresses real-world issues like rural isolation and limited access to resources, all while delivering laughter and warmth. The cast’s genuine interactions with villagers make every episode feel personal and impactful.
For viewers searching for a show that’s both uplifting and insightful, Heart on Wheels is a perfect choice. Whether you’re a fan of Korean variety shows or simply looking for something new, this program offers a refreshing take on community and connection.
Stream Heart on Wheels Today
Ready to dive into the heartwarming world of Heart on Wheels? Head over to OnDemandKorea to start watching. Don’t miss out on this unique journey that brings convenience, care, and community to the heart of rural South Korea.